My name is Subha, I’m a digital product designer based in Bangalore. I love creating product experiences that are user-centric, aesthetically pleasing, and consistent, all while keeping business objectives in mind.
My work is fuelled by a passion for research and behavioural science.
My name is Subha, I’m a digital product designer based in Bangalore. I love creating product experiences that are user-centric, aesthetically pleasing, and consistent, all while keeping business objectives in mind.
My work is fuelled by a passion for research and behavioural science.
My journey as a designer is enriched by my roles as a guest lecturer, filmmaker, and photographer, which inspire my creative approach and deepen my understanding of storytelling. By leveraging thorough research and user insights, I develop solutions that are engaging, inclusive, and impactful. Let’s embark on this design journey together and transform ideas into meaningful realities!
My career so far
My career so far
I've successfully helped companies and startups across various industries like Fintech, Real Estate, Telecommunication, Artificial Intelligence, Social Media, and more, enhance their digital product user experience.
I've successfully helped companies and startups across various industries like Fintech, Real Estate, Telecommunication, Artificial Intelligence, Social Media, and more, enhance their digital product user experience.
P
Bimaplan
Senior Product Designer
From Dec 2024 - present
Spearheaded UX strategy and UI design as the sole designer, shaping product vision with the Founder’s Office strategy team. Led the design of a new product, built scalable design systems, and crafted experiences for D2C, internal, and B2B2C users.
Conducted market research and usability testing to drive data-informed decisions, collaborating with product and engineering to enhance engagement, optimize conversions, and support business strategy and investor pitches.
Clients include: ComplyX, Anish Total, Avigna Corporations, Artz Miracle, Balloon
Led diverse projects, delivering end-to-end digital product designs for varied user experience challenges across mobile, desktop, and beyond.
Produced refined, rapid prototypes, showcasing design intent and ensuring effective communication, self-management, and timely project completion.
Clients include: ComplyX, Anish Total, Avigna Corporations, Artz Miracle, Balloon
Led diverse projects, delivering end-to-end digital product designs for varied user experience challenges across mobile, desktop, and beyond.
Produced refined, rapid prototypes, showcasing design intent and ensuring effective communication, self-management, and timely project completion.
F
Freelance
Product Designer
From Jan 2024 - Nov 2024
Clients include: ComplyX, Anish Total, Avigna Corporations, Artz Miracle, Balloon
Led diverse projects, delivering end-to-end digital product designs for varied user experience challenges across mobile, desktop, and beyond
Produced refined, rapid prototypes, showcasing design intent and ensuring effective communication, self-management, and timely project completion
Clients include: ComplyX, Anish Total, Avigna Corporations, Artz Miracle, Balloon
Led diverse projects, delivering end-to-end digital product designs for varied user experience challenges across mobile, desktop, and beyond.
Produced refined, rapid prototypes, showcasing design intent and ensuring effective communication, self-management, and timely project completion.
Clients include: ComplyX, Anish Total, Avigna Corporations, Artz Miracle, Balloon
Led diverse projects, delivering end-to-end digital product designs for varied user experience challenges across mobile, desktop, and beyond.
Produced refined, rapid prototypes, showcasing design intent and ensuring effective communication, self-management, and timely project completion.
U
US Bank - Consultant from TCS
Senior product designer
From Aug 2023 - Nov 2023
Led the design and research of three new features on the US Bank mobile application
Worked on long term opportunities and short term redesigns based on market trends, evolving user needs, and remote diary studies to create a clean, personalised and functional experience
Led the design and research of three new features on the US Bank mobile application.
Worked on long term opportunities and short term redesigns based on market trends, evolving user needs, and remote diary studies to create a clean, personalised and functional experience.
Led the design and research of three new features on the US Bank mobile application.
Worked on long term opportunities and short term redesigns based on market trends, evolving user needs, and remote diary studies to create a clean, personalised and functional experience.
B
British Telecom - Consultant from TCS
Product designer and Senior User Researcher
From Aug 2021 - Apr 2023
Led design and research for BT Global’s B2B products, boosting conversion rates by 60% across key platforms like Operator Connect and Virtual Events
Collaborated with Product Ops to shape strategy through user and market research
Created story maps for Fortune 500 and SMBs by conducting interviews via the Global customer co-creation program
Spearheaded responsive web design for seamless usability across devices and designed reusable UI components, streamlining development and enhancing cross-team collaboration
Led design and research for BT Global’s B2B products, boosting conversion rates by 60% across key platforms like Operator Connect and Virtual Events.
Collaborated with Product Ops to shape strategy through user and market research.
Created story maps for Fortune 500 and SMBs by conducting interviews via the Global customer co-creation program.
Spearheaded responsive web design for seamless usability across devices and designed reusable UI components, streamlining development and enhancing cross-team collaboration.
Led design and research for BT Global’s B2B products, boosting conversion rates by 60% across key platforms like Operator Connect and Virtual Events.
Collaborated with Product Ops to shape strategy through user and market research.
Created story maps for Fortune 500 and SMBs by conducting interviews via the Global customer co-creation program.
Spearheaded responsive web design for seamless usability across devices and designed reusable UI components, streamlining development and enhancing cross-team collaboration.
T
TCS Interactive Studio
Product designer
From Nov 2020 - Nov 2023
Establishing a research arm for TCS Interactive Bangalore studio by currently leading two Research project proposals.
Active team member at the London arm of the studio to work on client pitches and proposals + Mentorship
Establishing a research arm for TCS Interactive Bangalore studio by currently leading two Research project proposals.
Active team member at the London arm of the studio to work on client pitches and proposals + Mentorship
S
Swansea University, Bay Area
HCI Research Exchange Student
From Sep 2019 - Jan 2020
Research thesis in available assistive technology landscape for dementia care patients and caregivers in the UK, with a particular emphasis on comprehending contextual distinctions in comparison to India
Research thesis in available assistive technology landscape for dementia care patients and caregivers in the UK, with a particular emphasis on comprehending contextual distinctions in comparison to India
N
Neuroplex Pvt Ltd
User Research Intern
From May 2019 - July 2019
Created and implemented customer interaction experiences that prioritised safety and incorporated a reward system, leveraging expertise in Artificial Intelligence (AI), Computer Vision, and Natural Language Processing (NLP).
Conducted comprehensive market research, qualitative interviews, diaries, and contextual studies at petrol retail stations across Pan-India to inform the design and development process.
Created and implemented customer interaction experiences that prioritised safety and incorporated a reward system, leveraging expertise in Artificial Intelligence (AI), Computer Vision, and Natural Language Processing (NLP).
Conducted comprehensive market research, qualitative interviews, diaries, and contextual studies at petrol retail stations across Pan-India to inform the design and development process.
Process
Process
01 - Empathise
I excel in empathetic research to uncover user insights, ensuring every design decision is data-driven and user-centered. By deeply understanding users' emotions and motivations, I can craft solutions that truly resonate with them. This foundational step informs my entire design process.
I excel in empathetic research to uncover user insights, ensuring every design decision is data-driven and user-centered. By deeply understanding users' emotions and motivations, I can craft solutions that truly resonate with them. This foundational step informs my entire design process.
02 - Strategise
02 - Strategise
I create strategic plans that align user needs with business goals while fostering collaboration to generate innovative ideas and concepts. By integrating insights from research, I ensure that our strategies are not only effective but also meaningful.
I create strategic plans that align user needs with business goals while fostering collaboration to generate innovative ideas and concepts. By integrating insights from research, I ensure that our strategies are not only effective but also meaningful.
03 - Design
I bring concepts to life with visually engaging and intuitive designs, ensuring a seamless user experience across all touchpoints. My focus is on blending aesthetics with functionality, creating interfaces that are both beautiful and easy to navigate. This commitment to quality design enhances user satisfaction and drives engagement.
I bring concepts to life with visually engaging and intuitive designs, ensuring a seamless user experience across all touchpoints. My focus is on blending aesthetics with functionality, creating interfaces that are both beautiful and easy to navigate. This commitment to quality design enhances user satisfaction and drives engagement.
Testimonials
Samuel Kemp
Design Director at TCS Interactive, London
"Subha has always excelled across user research and service design engagements that I have been fortunate enough to have worked with her on. Totally reliable and extremely collaborative while delivering a very high standard of work. Subha has always been a pleasure to work with! "
Samuel Kemp
Design Director at TCS Interactive, London
"Subha has always excelled across user research and service design engagements that I have been fortunate enough to have worked with her on. Totally reliable and extremely collaborative while delivering a very high standard of work. Subha has always been a pleasure to work with! "
Samuel Kemp
Design Director at TCS Interactive, London
"Subha has always excelled across user research and service design engagements that I have been fortunate enough to have worked with her on. Totally reliable and extremely collaborative while delivering a very high standard of work. Subha has always been a pleasure to work with! "
Jonathan Fraser
User Researcher at British Telecom, London
"I worked with Subhalakshmi at BT in the Global Research team. Subha was involved in interviewing colleagues, creating Personas, ideation, Usability research, surveys and analysis of insights during her time in the department. She was always keen to learn and increase her knowledge in research and beyond and Im sure will continue to increase her skills."
Jonathan Fraser
User Researcher at British Telecom, London
"I worked with Subhalakshmi at BT in the Global Research team. Subha was involved in interviewing colleagues, creating Personas, ideation, Usability research, surveys and analysis of insights during her time in the department. She was always keen to learn and increase her knowledge in research and beyond and Im sure will continue to increase her skills."
Jonathan Fraser
User Researcher at British Telecom, London
"I worked with Subhalakshmi at BT in the Global Research team. Subha was involved in interviewing colleagues, creating Personas, ideation, Usability research, surveys and analysis of insights during her time in the department. She was always keen to learn and increase her knowledge in research and beyond and Im sure will continue to increase her skills."
Anish
Management at Total clinic
"I really love the overall theme and design of the site. It’s refreshing, pleasant, and stands out from most of the sites I’ve seen so far."
Anish
Management at Total clinic
"I really love the overall theme and design of the site. It’s refreshing, pleasant, and stands out from most of the sites I’ve seen so far."
Anish
Management at Total clinic
"I really love the overall theme and design of the site. It’s refreshing, pleasant, and stands out from most of the sites I’ve seen so far."
Brian Goggin
Business expert at Diamonda
"After joining the BT Account, Subha conducted research that contributed to the first go-live of the BT Operator Connect for Microsoft Teams product. She subsequently delivered work in other projects under BT Global and fit in well with the inner TCS and wider client teams. A self-starter, Subha is enthusiastic, keen to learn and better herself and puts herself forward for work and challenges. She has the right balance of talent, knowledge, tenacity and maturity with a good disposition. In summary, Subha is a valuable, capable colleague with a "safe pair of hands" and a pleasure to work with. I would have no hesitation in recommending her."
Brian Goggin
Business expert at Diamonda
"After joining the BT Account, Subha conducted research that contributed to the first go-live of the BT Operator Connect for Microsoft Teams product. She subsequently delivered work in other projects under BT Global and fit in well with the inner TCS and wider client teams. A self-starter, Subha is enthusiastic, keen to learn and better herself and puts herself forward for work and challenges. She has the right balance of talent, knowledge, tenacity and maturity with a good disposition. In summary, Subha is a valuable, capable colleague with a "safe pair of hands" and a pleasure to work with. I would have no hesitation in recommending her."
Praveen
Co-Founder of Concepts Creatives
"Subha did an amazing job with our salon's UX strategy and market research. They helped us understand our audience, improve engagement, and boost conversions. Their insights also made a big difference in our marketing and social media efforts."
Praveen
Co-Founder of Concepts Creatives
"Subha did an amazing job with our salon's UX strategy and market research. They helped us understand our audience, improve engagement, and boost conversions. Their insights also made a big difference in our marketing and social media efforts."
Brian Goggin
Business expert at Diamonda
"After joining the BT Account, Subha conducted research that contributed to the first go-live of the BT Operator Connect for Microsoft Teams product. She subsequently delivered work in other projects under BT Global and fit in well with the inner TCS and wider client teams. A self-starter, Subha is enthusiastic, keen to learn and better herself and puts herself forward for work and challenges. She has the right balance of talent, knowledge, tenacity and maturity with a good disposition. In summary, Subha is a valuable, capable colleague with a "safe pair of hands" and a pleasure to work with. I would have no hesitation in recommending her."
Praveen
Co-Founder of Concepts Creatives
"Subha did an amazing job with our salon's UX strategy and market research. They helped us understand our audience, improve engagement, and boost conversions. Their insights also made a big difference in our marketing and social media efforts."
Services
01.
User experience design
I craft user journeys and prototypes, weaving in user stories and strategic insights while collaborating with stakeholders. Together, we refine every detail to deliver a product that exceeds expectations.
I craft user journeys and prototypes, weaving in user stories and strategic insights while collaborating with stakeholders. Together, we refine every detail to deliver a product that exceeds expectations.
02.
User experience research
I uncover powerful insights through in-depth user research, both quantitative and qualitative, to guide designers in crafting intuitive and impactful experiences. My work ensures every design is informed by real user needs and behaviours.
I uncover powerful insights through in-depth user research, both quantitative and qualitative, to guide designers in crafting intuitive and impactful experiences. My work ensures every design is informed by real user needs and behaviours.
03.
User experience strategy
Consistency / Design system
Consistency / Design system
I craft product strategies that seamlessly align business goals with user needs, using data-driven insights to guide decision-making. My approach ensures that each solution balances user-centric design with measurable business outcomes.
I craft product strategies that seamlessly align business goals with user needs, using data-driven insights to guide decision-making. My approach ensures that each solution balances user-centric design with measurable business outcomes.
04.
Visual design
I breathe life into products with captivating visuals, blending colors, styles, and patterns to create interfaces that are both beautiful and intuitive. Every design enhances usability, making each experience unforgettable.
I breathe life into products with captivating visuals, blending colors, styles, and patterns to create interfaces that are both beautiful and intuitive. Every design enhances usability, making each experience unforgettable.
